Follow ups get lost between "we should send something" and actually sending it. Put a one hour block in the calendar for the morning after, with someone's name on it.
Within 48 hours, people are still talking about the event. For a conference that runs a few days, start the clock when it ends, so people have a day to get home.
The first group is your standouts: guests who added photos, answered your questions and joined the guestbook. MyWrap picks out everyone who took part in more than one way. They're the most likely to come back and bring friends.
The second is everyone who opted in, and they get one warm group note. Sponsors and partners make up the third group and get their own email. Anyone who didn't opt in gets no marketing email, but they still have the album.
For each standout guest, MyWrap drafts a note in your voice with their best shot attached. The photo shows you noticed them, and it's what they'll want to open.
Read each draft and add one line only you could write, like something they said or the friend they brought. Put the photo or their name in the subject line, like "The shot you took at the tasting bar".
Pick the one next thing you want, like saving the next date or answering a question, and make it the last line. Standouts can get a bigger ask, like an early invite to the next event.
If you catch yourself adding a second link, save it for an email next week.
Copy each draft into your email and send it from a real person's address. MyWrap doesn't send follow ups for you, and a note from a real name gets read far more than a no reply one.
If your opt ins sync to Klaviyo or HubSpot, send the group thank you from there. On day two, answer every reply the same day, since those guests are your warmest leads.
Three emails to adapt. Swap the brackets and keep them short.
“Hi [name], this photo you added from [event] is one of our favourites (attached). Thanks for filling the album! We're planning the next one for [month] and would love you there. Shall I save you a spot?”
“Thanks for coming to [event]. Your photos are up here: [link]. Come find yourself and add anything we missed. Quick question: what should we keep for next time?”
“Hi [name], thanks for backing [event]. The short version: [one result]. The full debrief follows by [day]. Could we grab 20 minutes to talk about the next one?”
Within 24 to 48 hours. The morning after works for most evening events. For a conference, send it the day after it ends.
No. MyWrap drafts a personal note for each standout guest with their best shot attached, and you send it from your own email.
The event and what's inside, like "Your photos from the Hackney pop-up". Subjects that mention the guest's own photo get opened most.
Only the ones who opted in. Guests choose to leave an email or phone number, with consent saved.
Only if it has something new, like the next date or a survey result. Repeating the first one teaches people to ignore you.
