Follow up inside 48 hours
(while they still care)

The short version

1Book the follow-up hour before the event. If it is not in the calendar, it becomes next Thursday's guilty task.
2Not every guest gets the same email. Standouts get a personal note. Everyone else gets one good group thank-you.
3One email, one ask. Four buttons means none of them get pressed.

Five moves, two days

1Step 1 of 5

Book the follow-up hour before doors open

The follow-up dies in the gap between "we should send something" and actually sending it. Close the gap in advance: put a one-hour block in the calendar for the morning after, with a name next to it.

Within 48 hours, the event is still a story people are telling. By day five it is competing with everything else in their week, and a thank-you reads like an afterthought.

For a multi-day conference, start the clock when it closes, not when it opens. People need a day to get home and dig out of their inbox.

2Step 2 of 5

Sort guests into three piles

Pile one: your standout guests. Follow-up drafts flags them for you: the people who added the most photos, got the most reactions or gave the loudest answers. These are the people most likely to come back and bring friends.

Pile two: everyone who opted in to hear from you. They get one warm group note. Pile three: sponsors and partners, who get their own email with what you promised them.

Anyone who did not opt in does not get a marketing email. They still have the album and their photos in it, which is a perfectly good goodbye.

The Attendees page: everyone who took part, who came back and who signed up — Guests listed by what they did, so the piles make themselves.

Guests grouped as new, active, regular and lapsed — Guests listed by what they did, so the piles make themselves.

3Step 3 of 5

Write the post-event follow-up email around their photo

For each standout guest, MyWrap drafts a personal follow-up in your voice with their best shot attached. That photo is the whole trick. It proves you noticed them, and it is the one thing they want to open.

Read every draft and add one line only you could write: the thing they said at the bar, the question they asked in the poll, the friend they dragged along. Thirty seconds per guest is enough.

Put the photo or their name in the subject line. "The shot you took at the tasting bar" beats "Thanks for coming!" every single time.

4Step 4 of 5

Give every email exactly one ask

Pick the single next thing you want: save the next date, answer one question, reply with feedback, or try the product. Then write the email so that ask is the obvious last line.

Standouts can get a bigger ask than everyone else, because they have already shown up for you. Inviting a top contributor to the next event early is a compliment, not a sales pitch.

If you catch yourself adding a second link, start a second email for next week instead.

The last slide of Mei’s personal recap: her most loved photo and the reactions on her photos — Their best photo is the best thing you can point a follow-up at.

5Step 5 of 5

Send it from your own inbox

Copy each draft into your own email tool and send it from a real person's address. MyWrap never sends follow-ups for you, which is the point: a note from a named human gets read, a note from a no-reply address gets archived.

If your opt-ins already sync to Klaviyo or HubSpot, send the group thank-you from there and keep the personal notes in your normal inbox.

On day two, check replies and answer every one the same day. A guest who replied to a thank-you is about as warm as a lead gets.

Your take

Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.

1 of 3

When does your post-event follow-up usually go out?

2 of 3

How personal are your follow-up emails?

3 of 3

What stops your follow-up going out on time?

Anything else on your mind?

What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.

Steal this

Three emails to adapt. Swap the brackets, keep them short.

For a standout guest

“Hi [name], this photo you added from [event] is one of our favourites (attached). Thank you for filling the album. We are planning the next one for [month] and would love you there first. Shall I save you a spot?”

For the group thank-you

“Thank you for coming to [event]. Your photos from the event are up here: [link], so come find yourself and add anything you missed. One question for you: what should we keep for next time?”

For a sponsor

“Hi [name], thank you for backing [event]. The short version: [one result]. The full debrief follows by [day]. Could we grab 20 minutes to talk about the next one?”

Fair questions

When should you send a post-event follow-up email?

Within 24 to 48 hours. The morning after works for most evening events. For a conference, send it the day after it closes, once people are back at their desks.

Does MyWrap send the follow-up emails?

No. Follow-up drafts writes a personal note for each standout guest, in your voice with their best shot attached, and you copy it into your own email tool to send.

What should the subject line say?

Name the event and the thing inside, like "Your photos from the Hackney pop-up". A subject that mentions a photo the guest took is the most reliably opened of the lot.

Can I email everyone who scanned the QR?

Only those who opted in. Guests choose to leave an email or phone number, with consent saved, so the people on that list have already said yes.

Should I send a second follow-up?

Only if it brings something new, like the next date or a short survey result. A second note that just repeats the first one is how people learn to ignore you.

Next up

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