Before doors open, agree a few targets with whoever signs off the budget. For example: how many guests take part, how many share their contact details, and one question you want answered.
MyWrap's debrief scores the event against those targets as exceeded, met, near or below, so writing them down also sets up the debrief. Keep them plain, like "find out if people prefer the new flavour".
Your boss will read the first three lines and decide whether to keep going. So those lines need to say if it worked, the biggest win, and what you'd change.
MyWrap writes the debrief for you as a two minute read: a written summary up top, then the scorecard, the numbers and what guests said, with next steps at the end. Your job is to sharpen the opening lines and add anything only you know.
A number on its own is easy to forget. Put a guest's words beside it and people repeat it in the next meeting.
Pull quotes word for word from poll answers and the guestbook. Specific quotes beat glowing ones: "the tasting bar queue was too long" is more useful than five people saying it was amazing.
Guest uploads and opt-ins are counted. Online reach is estimated, so label it that way. One inflated reach figure makes readers doubt the real numbers next to it.
MyWrap keeps the two apart for you: album visitors, sign-ups and photos are counts, and social views from listening are marked as estimates. If someone hands you a figure MyWrap couldn't see, like venue footfall or till sales, add its source in brackets.
Close with what worked and up to three things to change, each one something a person can do. For example, move the QR sign to the bar or start the poll earlier.
Share it with your team or client within the week. Once you've run a few, compare each new debrief with the last ones to see if you're improving.
Templates for the summary, the covering email and the closing section. Fill in the brackets.
“[Event] hit [2 of 3] targets. The biggest win was [win], backed by [number]. Next time we change [one thing], because [guest evidence].”
“Hi [name], the debrief for [event] is attached. The short version is in the first three lines. Happy to talk through the rest on [day].”
“1. Move [thing] to [place], because [what guests said]. 2. Cut [thing], because [number]. 3. Keep [thing] exactly as it was.”
Lead with whether the event worked, then the proof: participation, opt-ins, content collected, what guests said and how it did online. Finish with what to change next time.
Short enough to read in a couple of minutes. If it needs a table of contents, it's too long.
Send it within the week, while people still remember the event. Waiting for perfect numbers usually means nobody reads it.
Say so in the first line, then explain why and what changes. Being honest about a miss earns trust and helps you win the next budget.
Yes. Debriefs share as a clean PDF, so you can send it to your team or client without building slides.
