Analytics and reporting
The post-event report writes itself while the event runs
A post-event report assembled a week later is a memory exercise. This one is built from the album while the event is running: who took part, what they added, what people reacted to, and what to post tomorrow morning.
How a brand runs one
One workspace runs the album, the event and the audience record it leaves behind.
Open a workspace
Sign in with a work email at mywrap.app/business/login. Creating the workspace is free: you name the brand, say what you do, and paste your links, and the setup fills in your brand kit, your writing voice and your public brand page from your own pages. It shows you what it wrote before saving any of it.
Set up the event
Name, date, location, how many photos each guest may add, an entry code if the album should not be open to the whole internet, whether your content terms apply, and whether the event shows on your brand page. The album exists from that moment; the cover is picked afterwards.
The room joins with one link
A link or a QR code on the wall. Guests open it in a phone browser and start adding photos and clips: no app, no account, no invite to accept. If your workspace has content terms, they are shown before the first photo goes anywhere, and who agreed to which version is recorded.
The event runs itself
Guests answer polls, hot takes, quizzes and question boxes, enter the raffle, tap your shop and follow cards, and opt in on a sign-up card. Anyone who makes their own recap out of the album gets the paid frame set without paying for it, because the album carries your plan rather than their account.
The workspace keeps the event
Afterwards: full analytics, the attendee list with segments, every photo and clip in one library, a ranked social pack with separate copy for Instagram, TikTok, X and LinkedIn, an official recap you own, and a report you can export as JSON or CSV. Across events, returning audience and side-by-side comparison.
What the report says
Participants, uploads, recaps made from the album, the photos that got the most reaction, answers to every card you posted, sign-ups collected, and taps on each of your links. It exports as JSON or CSV, so it can go into a deck, a sponsor summary or a spreadsheet without being retyped.
The photos worth posting, ranked, with the words
The social pack looks at the album’s photographs, ranks them for how postable they are, weighing what guests actually reacted to alongside what is in the shot, and then writes separate copy for Instagram, TikTok, X and LinkedIn, in your saved brand voice.
Not the same caption four times. Each platform gets copy written for how that platform fails, inside its real limits, X counts hashtags toward its own ceiling, TikTok only appears when the event actually produced clips. There is also a plain statement of what each platform rewards, and a lead recommendation for where to post first based on your industry and the event’s tags.
Under all of it sits a short summary of what the event was, generated once and then owned by you: edit it and every caption is rewritten from your version, and a rebuild never overwrites what you wrote.
The debrief will not invent a number
The written debrief narrates findings that were already established from your data. It is not allowed to derive its own. Every finished paragraph is re-read and any sentence containing a figure that is not in the supplied facts is thrown away, spelled-out numbers included.
Insights are held to floors as well. A conversion rate calculated from three people is noise, and dressing noise as advice is how a report stops being read, so below the floor nothing is shown at all.
Across events, not just this one
On Brand the workspace compares events side by side, two events, metric by metric, with the leader marked, and tracks returning audience: who has been to more than one, counted from participation rather than guessed at.
Every insight is derived from your own numbers only. No benchmarks against other brands, no industry averages, no templates dressed as findings.
The short version
- Who it is for
- Brands, venues, festivals, agencies, conference and community teams, anyone who runs events and currently leaves with nothing but a photographer’s invoice.
- What guests install
- Nothing. The album opens in a phone browser, and no account is needed to add photos or answer a card.
- Price
- Brand Event $69 one-time (one event, 250 / event). Brand $179 per month or $1,790 per year, unlimited events and 2,500 / month. Enterprise is custom.
- What a participant is
- A distinct person who uploaded, answered a card, or marked themselves as there. Not a photo, and not a page view, a brand pays for reach, not for storage.
- The CRM
- Every person across every event you have run, with their uploads, answers, sign-up status and lifecycle stage, plus saved segments. Contact details are only ever the ones someone opted in with, and they export as CSV.
- Content rights
- Your own upload terms, shown before a guest’s first photo, version-stamped, with a record of who agreed to which version, guests without accounts included.
- Branding
- Your logo, accent colour and call-to-action on the album and on every recap made from it, plus a public page at mywrap.app/b/yourbrand. Removing the MyWrap mark entirely is Enterprise.
- Who can run it
- Several people share one workspace as owner, admin or member (up to 15 on Brand, 100 on Enterprise). The plan belongs to the organisation, so the person who bought it can leave without taking the events with them.
Questions people actually ask
What should a post-event report include?
How many distinct people took part, what they contributed, what people reacted to, what your calls to action earned, and what you can publish from it. MyWrap produces all of that from the album itself and exports it as JSON or CSV.
How fast is it available?
The numbers are live during the event. The social pack and the written debrief are generated on demand once the photos are in, not days later.
Does the AI make up statistics?
No, and this is enforced rather than promised. The findings are computed from your data first, and the written output is re-read afterwards with any paragraph containing an unsupported number discarded, including numbers spelled out as words.
Can I edit what it says the event was?
Yes, and your version wins permanently. Every platform caption is written from that summary, so editing it is the fastest way to fix the whole pack, and rebuilding never overwrites your edit.
Can I compare two events?
Yes, on Brand and above: two events side by side, metric by metric, plus returning-audience tracking across everything the workspace has run.
Can I get the raw data?
Yes. Event reports export as JSON and CSV, and opted-in contacts export as CSV with the consent text that was on the card.
What MyWrap for Business is
MyWrap for Business is a branded shared photo album and event CRM. Guests open one link to add photos, answer cards and enter raffles: no app or account required. The album carries the brand’s logo, colour and content terms. After the event, the workspace keeps the attendee record, opted-in contacts, post-ready photos and captions, and a report of what happened. The CRM is built from real participation rather than a registration or badge-scan list.