There are really two recaps, and they want opposite things. The client recap proves the event worked. The guest recap makes people feel something about having been there.
Trying to do both in one video is how a sponsor logo slide ends up in the middle of somebody’s favourite memory. Make two. They can share footage. They shouldn’t share a script.
Your videographer gets the wide shots. Your guests get the second the DJ played the song everyone pretends to hate. Guess which one people rewatch.
Ask for clips during the event, not after. A sign at the bar and a prompt for the exact moment you want, like “film the toast”, beat a polite email the next day every time.
Nobody needs to watch the doors open. Lead with the best few seconds you have, then earn the next ones. If the first beat doesn’t stop the scroll, the rest of your lovely edit is invisible.
Keep it under a minute for social. Faces beat empty venues, and a real laugh beats any stock track you were about to license.
The most shared recap is never the official one. It’s the one where you’re in half the shots and your friend is pulling a face in the other half.
So let guests make their own from the photos they added. They post it to their friends, and your event gets seen by people who would never follow a brand account.
A sign for the bar and a nudge for the morning after. Edit to taste.
“Got a clip of the toast? Scan, add it, and you might end up in the recap.”
“Your recap from [event] is ready, and you’re in it. Have a look before the group chat beats you to it.”
Under a minute for social, a little longer for a client. If you’re debating whether a shot stays, it goes.
Yes. The recap is for the feeling, and that fades fast. The debrief is for the numbers, and they keep.
For a launch with press, probably. For most events, guest clips are the footage people actually connect with.
Only the ones guests said yes to. Filter Media to Cleared for marketing and those are all you’ll see.
