Write questions
people actually answer

The short version

1Every question needs a job. If no answer would change a decision, cut it.
2One tap beats one paragraph. Polls first, one open question last.
3Ask where they already are. Inside the album, not in a separate form a week later.

Five rules, one form

1Step 1 of 5

Write the decision before the question

Most surveys go wrong before the first question is written. Someone opens a template, adds twelve questions that sound sensible and nobody ever reads question nine.

Start the other way round. List the three decisions you need to make for next time (same venue? keep the panel? is the late start worth it?). Then write one question per decision. If a question does not feed a decision, it is decoration.

Three to five post-event survey questions is plenty for a guest audience. You are asking a favour from people who came to have a good time, not to fill in a census.

2Step 2 of 5

Make the first answer one tap

The first question decides whether anyone answers the second. Make it a poll or a rating, something a thumb can do in a second, and make it pleasant to answer.

Inside a MyWrap album, polls and questions sit right next to the photos, and guests answer in one tap without leaving the page. That matters: every extra screen between a person and a question loses some of them.

Save the hard questions for later. Opening with “How likely are you to recommend this event to a colleague, and why?” is the survey version of asking for a favour before saying hello.

A pick a side vote between three flavours, inside the album — Questions live inside the album, right next to the photos.

3Step 3 of 5

Ask about one specific thing at a time

“How was the food and the music?” is two questions in a trench coat. If someone loved the food and hated the music, there is no right answer, so they pick one at random or skip it.

Make questions small and concrete. “Was the talk the right length?” gets a usable answer. “How was the content?” gets a shrug in multiple choice form.

Keep the options balanced too. Four positive choices and one negative one is not a survey, it is a compliment generator.

A pick a side card in the album asking how the food and the music were, in one question — One thing per question.

A pick a side card in the album asking how the food was — One thing per question.

4Step 4 of 5

Time post-event survey questions for the morning after

A survey link sent a week later lands next to the electricity bill. The best moment to ask is when guests are already back in the album the next morning, looking for photos of themselves.

Have the questions live in the album before you send the next-morning message. People come back for their photos, and they answer while they are there, warm and a little nostalgic.

A raffle helps more than a stern reminder. A small prize for anyone who answers gives people a reason, and a reason beats guilt every time.

The Feedback page with each prompt’s answers and a next step — Answers come back read and grouped by theme.

The answers to one vote, with the question asked and the next step — Answers come back read and grouped by theme.

5Step 5 of 5

Save one open question for the end

Polls tell you what happened. One open question tells you why. Put it last, so it only reaches people who are already in a helpful mood.

Make it easy to answer in a sentence. “What would make you come back next time?” or “What was your favourite moment?” are good. “Any other comments?” invites silence, or a novel.

Those answers are where your best quotes live. Read every one of them, even when there are a lot. Ten minutes with the open answers will teach you more than an hour with the charts.

One open question at the end, where the best quotes come from.

Your take

Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.

1 of 3

How do you usually ask guests for feedback?

2 of 3

How many questions are in your usual post-event survey?

3 of 3

What frustrates you most about post-event surveys?

Anything else on your mind?

What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.

Steal this

Questions and lines you can lift straight into your next event.

Four questions that earn their place

“1. How would you rate today, from 1 to 5? 2. Was the talk the right length? (Too short / About right / Too long) 3. Would you come to the next one? (Yes / Maybe / No) 4. What was your favourite moment?”

For the next-morning message

“Morning! Your photos from the event are up in the album. There are two quick questions too, if you have 30 seconds. Everyone who answers goes into the raffle.”

For the open question

“What would make you come back next time? One sentence is perfect.”

Fair questions

What are good post-event survey questions?

Short, specific questions that each feed a decision: an overall rating, whether the timing worked, whether they would return and one open question about their favourite moment. Three to five is enough for most guest audiences.

How many questions should a post-event survey have?

Three to five is a sensible rule of thumb for guests. If you need more, ask yourself which decision each extra question informs.

When should I send a post-event survey?

The morning after, while the event is still fresh. Asking inside the album works well, because guests are already there for their photos.

How do I get more people to answer?

Make the first question one tap, keep the list short and give them a reason, such as a small raffle. Asking where they already are beats a separate form.

Should I use multiple choice or open questions?

Mostly multiple choice, because it is fast and easy to compare. Keep one open question at the end for the reasons and quotes.

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