Event CRM
An event CRM built from what people did, not from a badge scan
Most event CRM data is a list of people who registered. This one is a list of people who actually took part: uploaded a photo, answered a card, entered the raffle, said they were there. Every event you run adds to it, and the second event is where it starts paying.
How a brand runs one
One workspace runs the album, the event and the audience record it leaves behind.
Open a workspace
Sign in with a work email at mywrap.app/business/login. Creating the workspace is free: you name the brand, say what you do, and paste your links, and the setup fills in your brand kit, your writing voice and your public brand page from your own pages. It shows you what it wrote before saving any of it.
Set up the event
Name, date, location, how many photos each guest may add, an entry code if the album should not be open to the whole internet, whether your content terms apply, and whether the event shows on your brand page. The album exists from that moment; the cover is picked afterwards.
The room joins with one link
A link or a QR code on the wall. Guests open it in a phone browser and start adding photos and clips: no app, no account, no invite to accept. If your workspace has content terms, they are shown before the first photo goes anywhere, and who agreed to which version is recorded.
The event runs itself
Guests answer polls, hot takes, quizzes and question boxes, enter the raffle, tap your shop and follow cards, and opt in on a sign-up card. Anyone who makes their own recap out of the album gets the paid frame set without paying for it, because the album carries your plan rather than their account.
The workspace keeps the event
Afterwards: full analytics, the attendee list with segments, every photo and clip in one library, a ranked social pack with separate copy for Instagram, TikTok, X and LinkedIn, an official recap you own, and a report you can export as JSON or CSV. Across events, returning audience and side-by-side comparison.
Registration lists lie, participation does not
Four hundred people RSVP’d. A hundred and ninety came. Sixty of them were the reason it felt full. A registration export cannot tell those three groups apart, which is why the follow-up email goes to all four hundred and performs like it.
MyWrap builds the row from the event itself. Someone uploaded eleven photos and answered every card; someone else opened the link and left. Both are recorded, and they do not look the same.
What one person’s row holds
The list is one card per person, across every event your workspace has run: not one list per event that you then have to reconcile by hand.
| On the row | What it means | Where it comes from |
|---|---|---|
| Events | How many of your events this person has taken part in | Counted across every album in the workspace |
| Uploads | Photos and clips they added | The albums themselves |
| Interactions | Cards they answered, polls, hot takes, quizzes, question boxes | Their own answers, kept per person |
| Signed up | Whether they opted in on a sign-up card | A card they filled in, with the consent line stored alongside it |
| Lifecycle stage | New, Active, Regular or Lapsed | Event count plus the date of their most recent event |
| Identity | Account or device | A signed-in account, or a 30-day cookie for a guest |
| Wraps made | Recaps they built from your events’ photos | Attributed to the albums your workspace owns, not their whole MyWrap history |
| Last seen | The date of their most recent event | The event’s own date: never the last upload timestamp |
Four lifecycle stages, and the thresholds are stated
New is one event, recently. Active is two, or one long enough ago to stop being news. Regular is three or more, the people to invite by name. Lapsed is no event in 180 days. The stages are exclusive and exhaustive, so the four counts add up to your audience and nothing hides between them.
Stage is derived from the date of the event someone attended, never from the last time they uploaded a file. An upload timestamp records when a photo landed, which is not the same fact and would quietly age people wrongly.
Segments are a closed vocabulary, on purpose
A saved segment is built from rules the list can actually answer: minimum events attended, minimum uploads, minimum interactions, whether they signed up, whether they are a registered user, a guest or your own team, and which lifecycle stage they are in. You can save up to twelve, and a chip counts itself the moment you build it.
It is not a query language. Every field is one the attendee list already carries, which means no rule can be written that the data cannot honestly answer, the failure mode where a CRM lets you filter on something it is really guessing at.
Where the honesty limits are
A guest who never signs in is identified by a cookie on their device that lasts thirty days. That makes anonymous returning real but device-shaped: a new phone is a new person, a cleared browser is a new person, and a shared phone merges two people into one. Every surface that reports returning counts says which kind of identity it is looking at rather than presenting a device as a human.
Contact details are never derived. An email address or phone number is in the CRM only because someone typed it into a sign-up card and agreed to the line above the button.
There is no age field in MyWrap at all: only a 13-or-over confirmation, so no segment can be built on age, and no report can imply one.
The short version
- Who it is for
- Brands, venues, festivals, agencies, conference and community teams, anyone who runs events and currently leaves with nothing but a photographer’s invoice.
- What guests install
- Nothing. The album opens in a phone browser, and no account is needed to add photos or answer a card.
- Price
- Brand Event $69 one-time (one event, 250 / event). Brand $179 per month or $1,790 per year, unlimited events and 2,500 / month. Enterprise is custom.
- What a participant is
- A distinct person who uploaded, answered a card, or marked themselves as there. Not a photo, and not a page view, a brand pays for reach, not for storage.
- The CRM
- Every person across every event you have run, with their uploads, answers, sign-up status and lifecycle stage, plus saved segments. Contact details are only ever the ones someone opted in with, and they export as CSV.
- Content rights
- Your own upload terms, shown before a guest’s first photo, version-stamped, with a record of who agreed to which version, guests without accounts included.
- Branding
- Your logo, accent colour and call-to-action on the album and on every recap made from it, plus a public page at mywrap.app/b/yourbrand. Removing the MyWrap mark entirely is Enterprise.
- Who can run it
- Several people share one workspace as owner, admin or member (up to 15 on Brand, 100 on Enterprise). The plan belongs to the organisation, so the person who bought it can leave without taking the events with them.
Questions people actually ask
What is an event CRM?
A record of the people who come to your events that survives the event, so the second, third and tenth event are run against a known audience instead of starting cold. MyWrap builds one automatically out of participation at the events you already run, rather than asking you to import a list.
How is this different from exporting a registration list?
A registration list records intent. This records what happened: who uploaded, who answered, who came back. It also spans every event in the workspace by default, so returning attendees are a fact you can see rather than a reconciliation job across spreadsheets.
Can I export it?
Yes. Contacts collected through sign-up cards export as CSV, in the same shape as a mailing list import, with the consent text that was on the card. Event data exports as JSON or CSV in the event report.
Do you use facial recognition to work out who came back?
No. Returning attendance is counted from participation, an account that took part in more than one event, or a device that did. MyWrap does not run face matching on your guests.
Do anonymous guests appear in the CRM?
Yes, as guests. They get a stable identity for thirty days on their device, an assigned icon and colour rather than a fake name, and they are counted in your totals. What the product will not do is present that device as a confirmed person.
Which plan includes it?
The attendee list and analytics need a live plan; the free workspace does not include them. Seeing patterns ACROSS events, returning audience and side-by-side comparison, is on Brand ($179 per month) and above, because a single event has no cross-event pattern to show.
What MyWrap for Business is
MyWrap for Business is a branded shared photo album and event CRM. Guests open one link to add photos, answer cards and enter raffles: no app or account required. The album carries the brand’s logo, colour and content terms. After the event, the workspace keeps the attendee record, opted-in contacts, post-ready photos and captions, and a report of what happened. The CRM is built from real participation rather than a registration or badge-scan list.