What makes collecting emails awkward is the vague “stay in the loop!” followed by months of silence and a discount code nobody wanted.

So write down the first message a guest will get and how often you'll write after that. Their photos plus an invite to the next event is a great answer.

MyWrap puts a sign-up card in the album, worded however you like, and saves the consent line with every entry. So be specific: “We'll email you the full photo set, plus one note when we're next in town.”

Say how often you'll write, then keep that promise. Guests trust a line that sounds like a person wrote it.

Every extra field costs you sign-ups. Pick email or phone, whichever you'll really use. You don't need a job title to send someone their photos.

Keep it optional and friendly. Guests who skip it can still add photos, and they're more likely to sign up next time.

The door is the worst place to ask. People are juggling coats and bags and looking for their friends. Inside the album, guests are looking at photos of themselves and feeling good.

That's why the sign-up card sits in the album and gives guests a reason to say yes: the full photo set, sent once it's ready. If you mention it on the mic, do it once, when you tell guests about the album.

New contacts sync to Klaviyo or HubSpot, so you can set up the first message in the tool you already use before the event starts.

Send it within 24 hours, while people remember signing up. A link to their photos is the perfect first email, because it's about them and it's what you promised.