Find what people posted
about your event

One short, unusual hashtag beats a family of five. Search it first to make sure a football club or a wedding has not already claimed it, then put it on every QR sign and the album page.

Guests copy what is in front of them. If the hashtag is on the sign by the bar, it ends up in captions. If it only lives in the press release, it ends up nowhere.

Keep your brand's usual hashtag as a second term if people already use it. Do not invent a new one for every activation unless you enjoy tracking twelve of them.

Tell MyWrap the handles and tags that matter: your brand account, the venue, the sponsor, the headline act. Guests tag whoever is on the sign, so make sure the sign carries the handles you want to find.

Add every creator you invited or paid. Creators often skip the event hashtag for their own style, so their posts are easiest to find by who posted them, not by what they tagged.

Add the event name as people actually say it, plus the inevitable misspelling. Then stop. Every extra keyword drags in posts about something else.

MyWrap rounds up the posts, videos and mentions across TikTok, Instagram and X into one feed. The likes tell you something travelled. The comments under the top posts tell you how people felt about it.

Those comments are read as positive, neutral or negative, with the quotes kept word for word. Read the real quotes yourself, at least for the top handful of posts. "Where do I get one" and "why was the queue an hour" are both gold, for very different reasons.

Look for the surprises. The bit you spent the least on is often the bit people posted most, and that is worth knowing before you plan the next one.

Listening is not just research, it is a list of people who liked you enough to post. Thank them in the comments, especially the small accounts. A reply from the brand is a big deal when you have 400 followers.

If you want to reshare a guest's post on your own account, ask first in a DM. A public post is not the same as permission, and asking politely usually gets a delighted yes.

Point anyone who posted towards the album so they can find the photos your team took of them and add their own. It turns a one-off post into a contributor.

The vibe sits right next to your event report, so use it there. Sentiment and a few real quotes add the part numbers alone cannot: what people actually thought.

Reach is how far the event travelled online, and it comes labelled as an estimate. Keep that label when you copy it into anything. One overconfident reach number can make the whole report look padded.

Keep the window open for about a week after. Recap posts, vlogs and "photo dump" carousels trail behind the event, and some of the best ones arrive on day five.