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Pick an event photo app you won’t regret

4 min read

The short version

  1. 1Try it as a guest, not as the buyer. The admin view is always lovely. Your guests never see it.
  2. 2Scan the code where it’ll actually hang. Glossy paper and dim corners are where QR codes go to die.
  3. 3Make sure video gets in. Half the best moments are clips. An app that only takes photos misses them.
  4. 4Read the rights before you fall in love. If guests can’t say yes to marketing use, every photo becomes a question for legal.

Five tests before you commit

1Step 1 of 5

Try it as a guest first

Skip the dashboard tour. Pick up your own phone, scan the code and time how long it takes to get one photo in. If it asks you to download an app or invent a password, that’s your answer.

Then hand your phone to someone who has never heard of the tool and watch them without helping. It’s humbling, and it’s the only test that tells you anything.

The bar to clear: scan, the album opens, add photos. No app.
2Step 2 of 5

Make sure the QR code scans in real life

Print the real sign at the real size and put it where it’ll really go. Then scan it from where a guest would stand, ideally holding a drink in the other hand.

Glossy paper under spotlights and a code the size of a postage stamp have humbled plenty of beautiful designs. Better to find out on a Tuesday afternoon than at the door.

3Step 3 of 5

Check that videos get in too

Guests film the good bits: the speech, the confetti, the friend who absolutely should not have been handed a microphone. If the app chokes on video, you lose all of it.

Upload a long clip from your camera roll and see what happens. Then check it plays for someone else, not just on the phone that sent it.

4Step 4 of 5

Read the rights part before you fall in love

Guests own their photos. To post them on your brand accounts you need their yes, and you need to find that yes again in six months when someone asks.

Check that guests see the terms before their first upload, and that marketing opt-in is its own honest question. If it’s buried in a footer, keep shopping.

The morning after: everything filed, with consent attached.
5Step 5 of 5

Judge it by the morning after

The event is the easy part. The real test is the next morning, when you need the best twenty shots, who took them and whether you’re allowed to use them.

Ask to see what the organiser gets afterwards, not only what guests see on the day. If the answer is a zip file, picture yourself sorting it before your first coffee.

What a contributor gets back: their own recap of the event.

Lines to copy

Two messages for when you’re testing apps. Use them shamelessly.

Asking a friend to test

“Can you do me a two-minute favour? Scan this, add a photo and tell me honestly where you got annoyed.”

The question for any vendor

“What does the organiser get the morning after, and can you show me where each guest’s photo permission lives?”

Common questions

Do guests need to download an app?

They shouldn’t have to. Every download step loses people, usually the ones with the best photos and the least patience.

What should happen when a guest scans the code?

The album opens and they can add a photo straight away. If there’s a sign-up screen in between, expect a lot fewer photos.

Can guests add videos as well as photos?

They should be able to, from the same upload. Test it with a long clip before you sign anything.

How do we get permission to use guest photos?

Show your terms before the first upload and ask about marketing separately. Keep each answer with the photo so you can find it later.

What should we get after the event?

Everything filed by event, with who took it and what they agreed to. A pile of files is a job, not a deliverable.

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